In Support of Trade Show Professionals, NewLeads Sponsors TSEA Red Diamond Congress
VENTURA, Calif., June 15, 2011 — NewLeads, Inc. continues to advocate for trade show professionals by stepping up as a Gold sponsor for this year’s Trade Show Exhibitors Association (TSEA) Red Diamond Congress (RDC). The event takes place July 31 to August 3 at The Peabody Orlando in Orlando, Fla. Newlads' partnership with TSEA supports the organization’s effort to bring business-school-quality education to event attendees and partners during the three-day seminar on exhibit marketing. NewLeads is also providing feedback survey kiosks and iPads® in the registration area to allow attendees to voice industry concerns for TSEA’s support. This second annual RDC will host 45 seminars and 25 learning centers focusing on trade show strategies and advocacy.
NewLeads aligns its company vision with TSEA's RDC 2011to help exhibitors turn theoretical logistics into profitable strategies. The RDC webiste reads: “All instructors were chosen for their ability to deliver both practical and theoretical knowledge effectively.” NewLeads’ sponsorship of TSEA will help increase the effectiveness of trade show professionals in attendance.
“The Trade Show Exhibitors Association values NewLeads, Inc. and its involvement in our event. The company’s innovations and expertise will enhance the benefits to our attendees.” Margit Weisgal, President/CEO of the Chicago, IL-based TSEA.
“NewLeads is a huge supporter of TSEA and its advocacy for exhibitors. Through our sponsorship, we are supporting our industry and ultimately our customers,” said Shayna Metzner, Director of Sales and Marketing, NewLeads, Inc. “I am impressed with this year’s meeting format at the RDC; it offers a much more proactive approach, inviting trade show professionals to bring their expertise and contribute to the entire learning experience.”
The TSEA RDC will focus on urgent issues in trade show marketing today. Many of the nation’s top trade show marketing experts, as well as prominent business school professors, will participate in the seminars. Those attending will glean strategic insights for optimizing business value and maximizing results from trade shows. For NewLeads, this sponsorship facilitates dialogue among professionals in the exhibition industry.
NewLeads provides trade show lead management tools for exhibitors; companies can use these solutions at important trade shows to better understand and measure their return on objectives. Through custom qualifiers, badge scanning and customer verification, trade show leads are captured, qualified, delivered, and more easily imported into CRM Systems so the sales team can close them faster.
NewLeads now offers its Trade Show Lead Solutions for the iPad® interface, with instant access to booth presentations and badge-scanning capabilities. NewLeads’ sponsorship of TSEA RDC attests to the company’s belief in optimizing trade show investments.
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